Formal Essay 1: Advertisement Analysis
Summer Writing Workshop 2013
Ward / Moon
For this assignment, analyze an advertisement for Apple computer products, and then compose and argument that critiques the ad’s effectiveness and\or power of persuasion. The ad you should analyze can be found at the following url:
Your final essay should take the form of an argument, and should be organized around one thesis statement (main point). You may formulate your thesis as a specific answer to one of the following questions:
· Why is the ad so effective/persuasive?
· Why is the ad ineffective/off-putting?
· How exactly does the ad try to convince viewers to buy Apple products?
In your critique, consider the interactive use of still images, moving images, sound, graphics, and language to communicate a message. And of course language or lyrics should also be subjected to analysis. As a way of highlighting this ad’s strategies, you also have the option of comparing it to another ad by Apple or by one of Apple’s competitors.
In addition to studying the ad itself (your primary source), you are required to integrate two secondary sources into your critique. One of them, if you find it useful, may be found here:
A works cited page in MLA format must follow your essay. This assignment must be 900-1200 words long (roughly 3-4 double-spaced pages), not including the works cited page.
A typed, full-length draft of this assignment is due Monday, August 12th. The final version is due at the beginning of class on Thursday, August 15th.
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